The written __________ _____ must reflect the goals of top management and be consistent with the company’s mission and capabilities.  Depending on its scope, the plan may be long and complex or in the case of a small firm, very brief.

39F with PMHx of ETOH abuse and cirrhosis presents to the ED with hematemesis and melena. Her VS and labs are as follows: Temp 36.1 C HR 128 RR 24 BP 86/49 SpO2 98% on RA Hgb 6.3 g/dL (12-15 g/dL) What is true?  (Select all that apply)

The demand curve for the monopoly firm is the market demand curve (1)________ (True or False) Additionally, the demand curve for the monopoly firm is (2)_________ (Upward sloping or Downward sloping) 

Social media are important in encouraging viewers to watch a program.

 TV advertising targets the millions of people who use commercial transportation (buses, subways, elevated trains,  commuter trains, trolleys, and airlines), plus pedestrians and car passengers, with a variety of formats: transit shelters; station platform, and terminal posters; inside cards and outside posters on buses; and taxi exteriors.

 Radio is an important component of the media mix. It offers tremendous reach, attention, imagery, and selectivity, at a relatively low cost. In fact, the Advertising Bureau suggests that advertisers can improve brand recall by replacing some of their TV and newspaper ads with radio spots.

51M with a PMHx of umbilical hernia presents to the ED with a 24-hour history of severe abdominal pain, nausea/vomiting, and cramping.  VS are as follows: Temp 38C HR 121 (sinus tachycardia thank you *SO* much for asking) RR 32 BP 87/44 Common things are common, the most likely complication is:

“When Tom Monaghan thought of the tactic of delivering pizza to customers homes, he focused his whole strategy on the singular idea. He ended up making a fortune and marketing history with Domino’s pizza.” This is an example of what kind of marketing strategy?

“creating, maintaining, and enhancing long-term relationships with customers and other stakeholders that result in the exchange of information and other things of mutual value.” Is the definition of which of the following?

24M returns from the OR s/p ostomy placement as definitive treatment for his ulcerative colitis. The nurse assesses and evaluates the abdomen. Which finding requires escalation to the surgeon?