[capabilities]  Digital capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as

[development] Which of these is used in the development of the marketing program, the third step of the planning phase of the strategic marketing process?

[Zara] Zara knows that the UF Bookstore overprices the UF Merch everyone buys there. She wants to figure out what the manufacturers price is initially. Her Tim Tebow jersey cost her $225. After some research she found out the bookstore marks up the price by 98% and their distributer marks it up by 30%. What is the manufacturer’s original price for the jersey that they sell to the distributor?

[Aloe] Aloe yoga currently has a market share of 25% and would like to increase it to 50% by the end of next year. According to the principles of competitive parity budgeting, what share of voice does Aloe yoga need next year in order to achieve this?

[FreshBloom] FreshBloom is a company that creates and sells personalized flower arrangements for various events. To effectively manage their finances, FreshBloom categorizes their expenses into fixed and variable costs. Which of the following expenses would FreshBloom classify as a variable cost?

[cupcake] Sales revenue data has been compiled in the table below for all the companies in Gotham that manufacture cupcake bombs. The market growth rate in 2024 is 9.6%. In the BCG Matrix, which brand would be considered a cash cow and what is its relative market share? Brand & Sales Joker: $13 million Poison Ivy: $24 million Harley Quinn: $30 million Scarecrow: $8 million

[flower] BrightBloom Florists, a chain specializing in floral arrangements and gifts, has been expanding its presence across various states. Based on the table below, what is BrightBloom’s overall growth rate and same-store growth rate in 2023? Round to the nearest whole number.   2022 2023 Profit Margin 22% 25% Total Stores 100 135 Total Net Sales $14 M $20 M Number of New Stores 20 35 Net Sales of New Stores $2 M $4 M  

Suppose you want to know if the average time it takes to complete a certain task is significantly different from a target time of 30 minutes. You randomly select a sample of 20 participants and time how long it takes them to complete the task. The data is as follows: 26; 29; 31; 33; 27; 28; 30; 31; 32; 29; 25; 28; 34; 30; 31; 27; 29; 33; 28; 30 a) [6 points] What assumptions you need to compute a t confidence interval? Can you built a Z confidence interval, Explain your answer? b) [3 points] Provide a point estimate of the population mean.  c) [3points] Regardless of whether or not you think the assumptions are satisfied, construct a 95% confidence interval. Interpret the interval. d) [12 points] Is there sufficient evidence that mean time has increased since ? (1) Write down the null and alternative hypotheses; (2) compute the test statistic; (3) compute the p-value; (4) draw a conclusion.

[Red ] The________ for the American Red Cross is “to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”

[geographical] Manufacturers or even wholesalers make geographical adjustments to list or quoted prices to reflect