A salesman promises a low price on a car. The customer agrees to buy it at this low price. After speaking with his manager the salesperson returns to the customer and states “we just can’t do that price.” The customer buys the car at the higher price anyway. What tactic did this salesperson use? bait and switch hook-and-line lowballing door-in-the-face

On-site optimization is about designing the content and structure of a website so that it will rank well on search phrases that are relevant to one’s site. 

Digital marketing campaigns allow consumers to become active themselves.

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