Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities “to be outfitted with the most far-reaching sports utility vehicle on earth”. If the SUV campaign were simply geared to families with young children, it would be using _____________  segmentation, but because the campaign is trying to appeal to people who don’t like the restrictions of a sedan, who want to be able to pack up and leave at a moment’s notice, and who enjoy freedom and independence, it is relying on  ____________segmentation.

GlobalTech divides their market based on company size, industry type, and organization type (government, private, non-profit). This is an example of:

At which stage of the Product Life Cycle do annual sales and revenue peak?

Bic’s application of its name to disposable razors, utility lighters, and even sailboards is an example of

Domino’s Pizza recently added sandwiches (considered a different product category than pizza) to its menu. This is an example of a ________. 

LaToya has found a new market for her restaurant by expanding to catering. The restaurant is in the ________ stage of the product life cycle.

A pharmaceutical company conducts an extensive internal brainstorming session where employees from R&D, marketing, and customer service departments collaboratively generate ideas for new medications based on customer feedback. Which stage of new product development does this represent?

This is an ‘essay’ question (according to Canvas). It has an open area where you type your answer. Any such questions will require no more than 2-3 sentences to answer successfully.  To answer this question, simply write a couple of sentences about something you learned in Chapter 1.

This is a fill-in-the-blank question. The subject of this course is ______________.

The wavelength for a photon of light with a frequency of 4.62 x 1014 Hz is _______ nm. (1 m = 109 nm)