According to the Noar et al (2009) article on tailored messages, which of the following statements is true?

Primarily, a persuasive speaker may try

Theories of communication offer foundations for planning, executing and evaluating health campaign projects

Blind taste tests have shown that many people actually prefer the taste of Pepsi but Coke is still the number one brand in the world. This illustrates which campaign strategy?

Which of the following is one of the campaign message elements? (select all that apply)

It’s okay to use technical terms and expressions called jargon when informing a general audience because the audience will need to know technical terms and expressions.

One thing ethical listeners do well is prejudge the speaker.

Speakers use repetition; and writers strive to use just as much repetition as speakers.

The This I Believe speech should be given in third person to help the audience relate to the speaker in a meaningful way.

It is best to try to establish eye contact with the entire audience no matter how many people are present.