When consumers evaluate the risks associated with a purchase, only real risks with a high likelihood of occurrence should be considered.

Companies are increasingly reducing the number of suppliers they utilize, and there is a trend toward single sourcing.

In Maslow’s Hierarchy of Needs, a sense of belonging and love are examples of social needs.

Regional economic integration has intensified in recent years, which makes it more difficult for marketers to expand globally.

Selective retention works to the advantage of strong brands.

More than 90 percent of future population growth is projected to occur in the less developed countries.

In the straight rebuy, “out-suppliers” try to get a small order and then enlarge their purchase share over time.

Companies strive to maximize their current profits if they are plagued with overcapacity, intense competition, or changing consumer wants.

“Toughies” are old school buyers who pit sellers against one another.

The Organization for Economic Cooperation & Development (OECD) cautions that economic reforms have stagnated and ranks Russia as one of the most corrupt countries in the world.