A rise in perceived quality or public opinion about a brand enhances the brand’s esteem.

Brand names should contain words or phrases in general use, so that it is easier for the consumers to pronounce, recognize and remember the brand names.

If advertisements are used for installations, they emphasize the company’s reputation and direct potential buyers to contact local sales representatives.

Cumulative quantity discounts tend to bind customers to a single supply source.

Both vendors and retailers use the strategy of category management.

A manufacturer’s list price must incorporate the costs incurred by channel members in performing required marketing functions and expected profit margins for each member.

A trademark is different from a trade name, which is usually used to identify a company.

When an organization employs an integrated approach to marketing, it risks sending conflicting information that confuses consumers.

Installations’ marketers typically focus their promotional efforts on employing highly trained sales representatives, often with technical backgrounds.

Retailers such as Walmart achieve everyday low pricing by negotiating better prices from suppliers and by cutting their own costs.