Four Seasons Hotels & Resorts customizes their rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.

When Aprix Footwear is developing a positioning strategy, if the suggested position would work just as well as Newton Running, the position would be failing the ______.

Edward Atkinson, president of Factory Mutual, is credited with all of the following EXCEPT:

Chick-fil-A restaurants are positioned as offering healthy, good-tasting chicken sandwiches. When the competitive frame of reference is quick-serve restaurants like McDonald’s, what is the POD?

Customer groups that are similar in nature and share a common set of needs are called _____. 

When Michelin promotes its tires as durable with maximum road surface grip, it is focusing on which component of customer value?

How would a controlled substance, such as morphine, that has a high potential for abuse and may lead to severe psychological or physical dependence be listed on a drug label? Hint: there is a letter and a Roman numeral.

Acura is positioned as a luxury automobile (competing with Cadillac) that also offers stunning performance (competing with the Corvette), which is known as ________ because it uses points of difference and points of parity across categories.

Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?

________ reflects the company’s choice of which customers it will prioritize and which customers it will ignore when designing, communicating, and delivering its offering.