Messages that are visually reinforced are no more memorable than those that are only verbalized.

Relying solely on naked emotion to persuade will fail most of the time; what actually persuades is the interplay between emotion and logic.

In which part of a speech should the speaker restate the thesis and reiterate how the main points confirm it?

All of the following are reasons to cite sources during your speech EXCEPT

When a speaker compares two similar cases and implies that what is true in one case is true in the other, the comparison is an example of

Zach gave a persuasive speech about why people should assist homeless people in his city in order to prevent crime. According to Maslow, this speech appealed to which basic need?

Organizational patterns help audiences follow a speech and link the speaker’s ideas together.

When selecting a speech topic, a speaker should be guided solely by the audience’s demographic characteristics.

The upper motor neurons that control skeletal muscles begin with a soma in the:

A given neurotransmitter has the same effect wherever in the body it is secreted.