Tesla wants to enter the motorcycle market but is worried that its brand equity will not relate well with the motorcycle consumer. They thought about launching a new brand but recognized it would be expensive and risky. Eventually, Tesla decided to launch the new motorcycle brand as “Veloce by Tesla”. The logo shows “Veloce” as more prominent and “Tesla” is more recessed. According to the lecture, this is an example of what type of brand architecture strategy?

Coronary circulation originates in which vessel?

A patient is being ventilated with pressure-controlled intermittent mandatory ventilation (PC-IMV) of 12 breaths/min. The apnea alarm time setting should be which of the following?  Not what the hospital uses

The lecture talked about how one of the reasons Uber took off so quickly was because people could visibly see the benefit of Uber vs. a Taxi. Which factor of new product success is this an example of?

As production increases, the average cost per unit decreases because _____________.

The normal range for arterial-to-end-tidal partial pressure of carbon dioxide [P(a-et)CO2] is which of the following?

Rosemary is a brand manager for The North Face and manages their school backpack business. Her boss just asked her to bring their dollar market share of the school backpack category in Upper Arlington to the board of directors call in five minutes. Rosemary pulled the data and here’s what she found. North Face: 20 backpacks ($20/unit), JanSport: 30 backpacks ($10/unit), Champion: 50 backpacks ($6/unit). What is The North Face’s DOLLAR market share:

How do you calculate contribution margin?

Gabriella Grace, a designer doll company, became known for their Bella doll and it became known as an antique collector’s doll. However, the company wanted it to be known as an high-end everyday doll so they redesigned the packaging and communications to make it relate with that target customer. This is an example of what type of new product?

Angela was hired by Peloton to formalize their positioning statement, and this is what she developed, “For time-strapped work-from-home fitness enthusiasts, Peloton is the only brand among all exercise equipment companies that makes you feel part of a community because of its online social platform, its live training classes with your peers, and its personal trainers that know you by name”. What best describes the type of benefit Peloton is offering here?