A manager is analyzing last month’s sales figures and determines that business is slowest on Monday nights. The manager would like to increase business on Monday nights by initiating a sales promotion. Which step in the sales promotion process has the manager just completed?

Individuals who stay electronically connected for reasons that include friendship, common interest, romantic relationship, or shared knowledge are referred to as

A restaurant named “The Farmer’s Table” advertises that it uses only the freshest locally grown produce to create its menu. One of its signature items is strawberry shortcake (made with fresh strawberries), and the dish is on the menu year round. The climate allows strawberries to be locally produced for only about 60 days out of the year. This restaurant is in danger of violating

A restaurant tracks how many times per month customers come into the store for lunch. It is tracking

Computer-based and non–computer-based systems that deliver information via public airwaves are known as

A manager has created a document in which he carefully notes the name of the activity, when it is to be initiated and completed, and the total cost for each advertising or promotional activity. This document is known as

Mail sent to the home or workplace of potential customers is known as

Any form of marketing message that managers pay for and deliver in an identifiable but nonpersonal way is known as

Billboards are a form of which type of advertising?

In evaluating the effectiveness of an advertising campaign, the manager of a restaurant counts the number of customers that come to the restaurant and determines that as a result of the advertising campaign there were 10 percent more customers this month than last month. This form of measurement is said to be