The product team at edX (platform for online university cour…
The product team at edX (platform for online university courses) is reviewing a research plan to investigate a new educational offering in its professional certificate programs product line. Currently, it plans to use the following research sources: 1. Data collected from when it developed the very first course offerings from when they launched the platform in 2012 2. A survey study of college-age students conducted last year by the Executive Advisory Board for all member institutions, and 3. Qualitative research (interviews) on the educational needs for students entering the professional job market conducted by the product team that it collected earlier this week specifically for this new offering. Which of the following did they use?
Read DetailsYou read about a concept that is considered to be a powerful…
You read about a concept that is considered to be a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. It described 2 different categories of markets as two different types of oceans. From the choices below, select the correct response presented in the correct order. 1. ________ Oceans are all the industries in existence today that serve the known market space, where industry boundaries are defined, accepted, and the competitive rules of the game are known. 2. ________ Oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition, where demand is created rather than fought over.
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