You are considering opening a new coffee shop in two differe…
You are considering opening a new coffee shop in two different locations: a busy urban district near several office buildings and a quieter suburban neighborhood with limited foot traffic. The rent for both locations is the same, but you estimate that in the urban district, there will be a high number of potential customers (office workers, commuters, etc.), but there is also more competition from other coffee shops. In the suburban neighborhood, fewer people pass by, but there is less competition, and the local residents seem eager for a new coffee option. Given this, you must decide where to open your coffee shop. How would you apply the concept of price elasticity of demand and competition to make your decision? How do you think the price elasticity of demand for coffee in each area might affect your pricing strategy, and what other factors might influence your choice of location?
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