In the quest to achieve competitive advantage in global markets, competitive pressures require that firms do what they can to ________ unit costs so that consumers will not perceive their product and service offerings as too ________.

When the corporate office helps subsidiaries make wise choices in their own acquisitions, divestitures, and new ventures, thereby creating value within business units, this is known as

Countries with demanding ________, like environmentally concerned Denmark, drive ________ to meet the demand.

These are fees that a multinational receives from a foreign licensee in return for its use of intellectual property (trademark, patent, trade secret, technology).

One of the important limitations of social capital is that it can lead to ________ whereby people ________ question shared beliefs.

Important advantages of a holding-company structure include

Porsche has enhanced power over buyers because its strong reputation makes buyers more willing to pay a premium price. This ________ rivalry, since buyers become ________ sensitive to ________.

L’Oreal acquired two U.S. firms that developed and sold hair care products to African-American customers. This permitted it to build a new hair care division based on products used for textured hair types in Europe and Africa. This represents using ________ as an advantage of international expansion.

According to Michael Porter, firms that have experienced intense domestic competition are ________ to design strategies that will allow them to successfully compete ________.

Platform multihoming means working to distribute through ________ platforms to ________ reliance on any single platform.