The product team at edX (platform for online university cour…
The product team at edX (platform for online university courses) is reviewing a research plan to investigate a new educational offering in its professional certificate programs product line. Currently, it plans to use the following research sources: 1. Data collected from when it developed the very first course offerings from when they launched the platform in 2012 2. A survey study of college-age students conducted last year by the Executive Advisory Board for all member institutions, and 3. Qualitative research (interviews) on the educational needs for students entering the professional job market conducted by the product team that it collected earlier this week specifically for this new offering. Which of the following did they use?
Read DetailsYou read about a concept that is considered to be a powerful…
You read about a concept that is considered to be a powerful tool for entrepreneurs who want to create new markets instead of competing within established markets. It described 2 different categories of markets as two different types of oceans. From the choices below, select the correct response presented in the correct order. 1. ________ Oceans are all the industries in existence today that serve the known market space, where industry boundaries are defined, accepted, and the competitive rules of the game are known. 2. ________ Oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition, where demand is created rather than fought over.
Read DetailsFormulas you may need: Price Elasticity of Demand = % change…
Formulas you may need: Price Elasticity of Demand = % change in quantity demanded / % change in price % change in quantity demanded = (new quantity – old quantity) / old quantity % change in price = (new price – old price) / old price Break-Even Volume (BEV) = fixed costs / unit margin OR BEV = fixed costs / (revenue per unit – variable cost per unit)
Read DetailsIf Just Play invested $1,500,000 worth of fixed costs to pro…
If Just Play invested $1,500,000 worth of fixed costs to produce this toy and, using the additional information presented in question #1 above, what would be the quantity (rounded up to the nearest whole number) at which Just Play could break even with the sale of these “Puppy Surprise” toys.
Read DetailsLike the purchase of so many other products, the purchase of…
Like the purchase of so many other products, the purchase of a home appliance, like a blender to make smoothies and frozen drinks, can span the range from low involvement to high involvement. The following table contrasts the range of involvement, however one row contains an error. Which row of this table contains an error? Low Involvement High Involvement Buyer Engagement More Less Decision-Making Effort Less Effort More Effort Time Frame Shorter Longer Buyer Confidence High Low Perceived Risk Low More
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