According to the reading “Branding 101: The Basics of Branding a Successful Brand (Basics of Branding),” “The _____ of your brand can significantly increase your brand recognition, so having an interesting but clear brand style is important.”

Paying a flat rate for 1,000 social media exposures is called: 

_____ costs do not change as the quantity of units produced change.

Calculating Net Present Value can help you sell your idea to venture capitalists and outside funding sources.

Prototypes are often used to answer two types of questions: “Will it work?” and “How well does it meet customer needs?” When used to answer such questions, prototypes serve as ____ tools.

The formula we used in this course to calculate NPV is the sum of the present value of cash flows for each year associated with the investment, discounted so that it is expressed in today’s dollars.

What does the author of “How to Price Your Products” say is the biggest mistake about pricing?

You should NOT start thinking about launch as soon as you decide to produce a new product.

Using the Market Capture/Sales Estimator (Conversion Percentages Worksheet), how many potential customers would purchase the product? Target Market: 3 million customers Awareness (10%) 300,000 customers Interest (50%) 150,000 customers Desire (50%) 75,000 customers Purchase (50%) _____ customers

Who patented a concentrated embalming fluid in 1904 that was packaged in one-quart bottles?