A psychiatrist tells you that she is interested in determining if the condition of individuals who are clinically depressed improves with either 20 or 40 milligrams of Prozac. She decides to administer 20 milligrams to a random half of her clients, and 40 milligrams to the other half. She finds that after six months, the clients who took 40 milligrams of Prozac are significantly less depressed than those clients who took 20 milligrams of Prozac. Which type of study did the psychiatrist conduct?

Assuming that everyone thinks you are a jerk because you forgot to show up at a dinner party with a gift for the host can be considered an example of the _____ effect.

Costco sells vodka under its own Kirkland brand name even though another company actually produces this product. This is an example of a

Adam works for a highly bureaucratic organization. What is Adam likely to encounter in his work environment?

The tendency to presume, sometimes despite contrary odds, that someone or something belongs to a particular group because it resembles a typical member is referred to as the _______ heuristic.

A furniture manufacturer uses labor and machinery to transform wood, plastic, metal, and cloth into comfortable chairs, sofas, and love seats for the home. This process creates

The three branches of social psychology as discussed in the videos and in your text are

Evolutionary psychologists suggest that males are sexually assertive while females are more selective of sexual partners because 

Your Social Psychology professor is always cranky. You assume this is because she has not had a raise in 10 years. What type of attribution are you making to explain her behavior?

TechPro Electronics, a chain of stores selling high-end gadgets, has strategically placed locations so that customers in affluent neighborhoods are never more than a 10-minute drive away. What type of utility does TechPro provide?