***EXTRA CREDIT***As discussed in the textbook, what does “SEO” stand for?

Which one of the following is the greatest advantage of retaining an outside public relations firm — according to public relations counselors?

Practitioners who successfully complete the Universal Accreditation Board’s portfolio presentation, panel interview and computer-based examination are allowed to use which of the following after their names?

Which of the following theories suggests that media provide infomration froms ources that would otherwise not be available through interpersonal networks?

Which type of practitioner acts as a liaison and provides guidance (often mediating) but does not make decisions about communication content?

When one author wrote, “Very simply, my job was to get the client’s name in the paper,” he was describing the role of:

According to the textbook, which one of the following is the single largest employers of public relations practitioners?

***EXTRA CREDIT***If a practitioner does not know the answer to a reporter’s question, which one of the following is the correct response?

Communication is the reciprocal process of exchanging messages designed to inform, ____________ or instruct.

According to the textbook, what is the major difference between publicity and advertising?