Christian Louboutin is a footwear designer who launched his line of high-end women’s shoes in France in 1991. Since 1992, his designs have incorporated the shiny, red-lacquered soles that have become his signature. These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. In accordance with the BrandAsset ® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario?

A(n) ________ marketer discovers solutions customers did not ask for but to which they enthusiastically respond.

________ refers to the products or sets of products with which a brand competes and which function as close substitutes.

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

The family in a buyer’s life consisting of parents and siblings is the ________.

Avon, Tupperware, and Southwestern Company of Nashville are among companies in the multibillion-dollar ________ industry, which involves selling door-to-door or at home sales parties.

The business buyer has to make the fewest decisions when involved in a ________.

If a marketing researcher uses such names or categories as Blue Blood Estates, Winner’s Circle, Hometown Retired, or Shotguns and Pickups,  when doing segmentation research, the marketing researcher is using ________ clusters.

Sometimes a rise of only 10 percent in consumer demand can cause as much as a 200 percent rise in business demand for products for the next period. This is an example of ________.

Which of the following is true about buying centers?