When you’re riding your bike to school, a friend drives by and tells you a phone number that you can reach him at while he waits for his smartphone to be fixed. You recognize the first three numbers (801) as the area code for Utah phone numbers. Because you recognize the area code, you effectively only have to remember eight numbers instead of 10. What is (801) an example of?

Which of the following statements provides the most accurate comparison between the prototype approach and the exemplar approach?

According to the research on auditory imagery and pitch,                                                          .

Iconic memory stores visual information ______ and lasts about ______.

Which of the following scientists is considered the Father of Experimental Psychology and relied on introspective methods to probe cognition?

Contestants on “So You Think You Can Dance” are assigned a phone number that you can call if you would like to vote for them at the end of each week’s show. Say that you choose your favorite dancer and rehearse the number to yourself as you go to another room to get the phone and vote. Say that something else distracts you on your way to the phone and you stop rehearsing the number. Are you likely to be able to remember the number?

Suppose that you are taking a course in geometry. You are trying to determine whether two geometric shapes are identical, so you mentally rotate one of the figures in a clockwise fashion. You are likely to find that                                                 .

Last year, a BYU student went to support the baseball team at their opening game. During the game, a foul ball struck him in the head. For the next month, the student had memory problems. He would go to lecture but after an hour wouldn’t remember having ever attended. During that month-long period, what was the student experiencing?

Which of the following is an example of a typicality effect?

*IMAGINE* that you and a group of other students want to conduct a study on mental rotation, using photographs of human faces. You find that people take the same amount of time to rotate a mental image, regardless of the size of the rotation. Which approach do your data support?