From the list that Jill made for a shopping trip to the grocery store, she could recall only the items in the beginning and in the end of a list. This is an example of:

Larissa easily remembers the telephone number of her favorite flower store (1-800-FLOWERS) because it has three meaningful parts. She’s using the memory technique called:

When Anna was a child, a dog named Max used to bark at her whenever she walked past him, and even bit her once. As an adult, whenever she meets an animal named Max, her palms start to sweat and her heart races. Anna’s behavior an example of:

Chen is attending a lecture where his professor requests all students to give their undivided attention to an important concept he intends to explain. The professor is actually interested in the students’_____ attention.

Salim likes to have coffee. He has begun to consume several cups of coffee even when he has nothing much to keep himself busy. He says that coffee keeps his spirits up by alleviating boredom. This indicates that Salim:

B.F. Skinner believed behavior is modified by:

Can negative reinforcers be punishers?

In a certain experiment, a research subject is supposed to hear the sound of a bell. The sound of the bell that the research subject can hear in 50 percent the trials is his _______. 

The suprachiasmatic nucleus influences the release of melatonin by its effect on the:

Those whose corpus callosum is surgically severed are said to be patients with