Which of the following statements holds true for a global brand?  (Ch 14)

In 1996, British Airways opened a processing center in Mumbai, India, to handle some of its operations work. Customer relations (handling complaint letters rather than phone calls) and passenger revenue accounting (an airline finance function) were the first two major business tasks moved to India. Since then, the ROI from this relocation included savings of nearly $23 million per year per 1,000 jobs it relocates to India, reduced delays in answering complaint letters (from more than two weeks to less than three days), shorter training periods, and higher work quality. The above serves as an example of: (Ch 14)

Dell found that it had to suspend its direct model in India for a temporary period because it needed local intermediaries to help develop both a base of business and acceptable levels of customer awareness and sophistication. This is an example of: (Ch 10)

_____ refers to the pricing that takes place between entities owned by the same parent firm where one subsidiary (or subunit of the company) charges another subsidiary (or subunit) for a product or service supplied to that subsidiary.    (Ch 15)

How do you create a window? 

 Some companies obtain patents mainly to license or sell them to others, thus making money from their inventions without having to manufacture or service anything themselves. (Ch 13)

Multiple brands may resonate more with specific markets, especially if a company merges with or acquires a local brand that is well respected in that region. (Ch 14)

Developing global leaders is a talent-management practice that is important for an organization because: (Ch 12)

One of the disadvantages of licensing is the lower potential returns, compared to other forms of entry into the foreign market, because the revenues are shared between the parties. (Ch 9)

Despite the costs associated with a forward contract, companies often prefer it to protect themselves against a potential larger downside loss.(Ch 15)