Cary is the marketing manager for an automobile dealership. His boss tells him the firm’s primary goal is to increase its local market share from 15 to 30 percent. His firm is using a __________________ orientation.

Last year, Josh felt cars made in the United States were far superior to those made in Germany or Japan, but now, when he needs a car, German cars are at the top of his list. He has been paying attention to information provided by companies. Marketers know that information and other tools can help create

Because services like airline flights and hotel beds are ________, many marketers attempt to match demand with supply using pricing strategies.

Forever 21 has adopted an inventory system that reduces the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise at the seller’s store, available for sale. This practice increases product availability and lowers inventory investment. These benefits are attributed to the ________ system.

Several years ago, changes in advertising restrictions allowed pharmaceutical companies to begin promoting their products through traditional media. Today, it is common to see ads on television ending with, “Ask your doctor about [our medicine].” In addition to creating awareness about their drugs, the companies are most likely hoping to

By adding new product lines beyond its core business of computer software, like the Surface Pro tablet and Xbox 360 game system, Microsoft primarily benefits by

Customers have a defined ________ when it comes to waiting in line at a retail checkout counter. The amount of time consumers are willing to wait varies with the type of store.

When the delivery of a service fails to meet customers’ expectations, a ________ gap exists.

Bryan believes he is responsible for his actions, and he will conduct extensive searches before making a purchase. Mike’s favorite phrase, when confronted by the need to make a decision, is “Whatever.” In marketing terms, Bryan is said to have a(n) ________ and Mike, a(n) ________.

Firms using a ________ to set prices believe that increasing sales will help the firm more than will increasing profits.