Carlos, the president of a fraternity on campus, randomly sa…
Carlos, the president of a fraternity on campus, randomly sampled 500 students, asked them if they belonged to a fraternity or sorority, and asked them about their current GPA. He discovered that the GPAs of those people in fraternities and sororities were higher than those of people who were not involved in the Greek system. Gleefully, he presented his findings to the dean, saying that being involved in a fraternity or sorority leads to higher grades. What rule of research methods is Carlos breaking?
Read DetailsIn the 1950s, Leon Festinger arrived at a theory of attitude…
In the 1950s, Leon Festinger arrived at a theory of attitude change that was at odds with the psychological “wisdom” of the day. The genesis of this theory-cognitive dissonance theory-demonstrates the author’s point that many ideas in social psychology are
Read DetailsProfessor Swenson is interested in university students’ reac…
Professor Swenson is interested in university students’ reactions to the death of a popular rock star. For two weeks, Professor Swenson spends one hour a day in a popular cafeteria, inconspicuously listening to students, joining in their conversations when the topic of the dead rock star comes up, and recording what the students have to say. Professor Swenson is conducting ________ research.
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