A business analyst is investigating why a new CRM system imp…
A business analyst is investigating why a new CRM system implementation has been met with resistance from sales staff. Sales representatives are not using the system, preferring their old spreadsheets. The analyst has access to system usage data, feedback from sales staff, and training materials for the new CRM. What would be the MOST effective approach for the business analyst to take to understand the reasons for the low adoption rate?
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