A strong brand identity can contribute to the consumers’ perceptions of product quality.

Most buyers prefer basing-point pricing policies compared to other policies used by sellers to handle transportation costs.

Inventory at off-price stores changes frequently as buyers take advantage of special price offers from manufacturers selling excess merchandise.

At the second level of relationship marketing, buyers and sellers develop a dependence on one another that continues to grow over time.

Reminder advertising is typically used during the growth stage and the early part of the maturity stage of the product lifecycle.

Internal marketing involves selling products to employees of the firm at a discount.

A marketing-related problem can be identified by evaluating the firm’s marketing mix elements and target market.

Companies can use database marketing to improve customer retention and referral rates.

The American population is becoming increasingly homogenous as the ethnic and racial minority groups are adopting the U.S. culture through acculturation.

Fizzy Cola Company created a sample containing 25 of their regular cola drinkers, 25 of their diet cola drinkers, and 25 of their diet caffeine-free drinkers. They created the sample by stopping people on the street and continuing until they had spoken to enough people to meet the requirement. Such a sample is a nonprobability cluster sample.