Scenario B: Decora Corp. is a housewares manufacturing compa…
Scenario B: Decora Corp. is a housewares manufacturing company. The company’s basic purpose is “to be the place where everyone wants to shop.” The management states that the company’s long-term strategic intent is “to build an empire in the housewares industry, setting the trend for people to have fashionable and affordable household goods, easily available, wherever they may be.” In Scenario B, Decora’s basic purpose—to be the place where everyone wants to shop—is an example of a(n) _____.
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