________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

The family in a buyer’s life consisting of parents and siblings is the ________.

Avon, Tupperware, and Southwestern Company of Nashville are among companies in the multibillion-dollar ________ industry, which involves selling door-to-door or at home sales parties.

The business buyer has to make the fewest decisions when involved in a ________.

If a marketing researcher uses such names or categories as Blue Blood Estates, Winner’s Circle, Hometown Retired, or Shotguns and Pickups,  when doing segmentation research, the marketing researcher is using ________ clusters.

Sometimes a rise of only 10 percent in consumer demand can cause as much as a 200 percent rise in business demand for products for the next period. This is an example of ________.

Which of the following is true about buying centers?

Shoe manufacturers are not going to buy much more leather if the price of leather falls, nor will they buy much less leather if the price rises, unless they can find satisfactory substitutes. This is an example of ________.

In the ________ type of retailing, customers usually find their own goods, although they can ask salespeople for assistance.

The challenge for marketers in building a strong brand is ________.