When he was in elementary school, Joachim loved to read. However, when he got to middle school, he was rewarded by his teachers every time he finished a book. Eventually, Joachim came to attribute his prolific reading habits to his desire to get the reward, and not to his interest in reading for its own sake. This is an example of __________. post-decisional dissonance insufficient justification overjustification cognitive dissonance

Amir asks a friend if he can help him move some boxes into his new apartment. After the friend agrees, Amir reveals that the boxes contain heavy books and the apartment is a 5th floor walk-up. Amir is using the _____ technique foot-in-the-door door-in-the-face low-balling pre-giving

A salesman promises a low price on a car. The customer agrees to buy it at this low price. After speaking with his manager the salesperson returns to the customer and states “we just can’t do that price.” The customer buys the car at the higher price anyway. What tactic did this salesperson use? bait and switch hook-and-line lowballing door-in-the-face

On-site optimization is about designing the content and structure of a website so that it will rank well on search phrases that are relevant to one’s site. 

Digital marketing campaigns allow consumers to become active themselves.

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