Human Subjects have rights and obligations in marketing research. One of these is the right to be informed about the nature of the research. In order to provide this to human subjects, researchers inform the subjects about the nature of the research study and ask them to participate in the research. This is called: 

The purpose of a _____ is to summarize the problem and information needed to address it.

A common problem with reports is garbage in = _____ out. 

A marketing research team studying the marketing of a sports team was planning the data collection process. A basic principle that should be followed by these researchers and all researchers when beginning the data collection process is to consider beginning with with _____ data, then proceed to collecting _____ data.

The distinction between primary and secondary data is defined by the:

The most versatile type of question format used by researchers is the:

Analysis of variance (ANOVA) is most applicable when there:

Surveys in which the respondent takes the responsibility for reading and answering questions are called:

As a researcher, you must also be on the alert to spot ‘completed’ questionnaires that don’t really have true responses. Consider, for example, a respondent who checked the “5” position on a five-point scale for each of the 20 items in an attitude questionnaire, even though some items were expressed negatively and some positively.  Examining the questionnaire in this manner, “the process of checking and adjusting data for omissions, consistency, and legibility”, occurs during which state of data preparation?

From Codebook:  Importance of Personal Value: Variable ID: Fun (fun) Code Values: importance was measured with a 7-point scale ranging from “very important” (7) to “very unimportant” (1). Variable ID: Security (security) Code Values: importance was measured with a 7-point scale ranging from “very important” (7) to “very unimportant” (1).   Paired Samples Statistics  Variables Mean N Std. Deviation Std. Error Mean fun 2.73 135 1.121 .096 security 2.21 135 1.252 .108   Paired Samples Test  Pair Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference -Lower 95% Confidence Interval of the Difference – Upper t df Sig. (2-tailed) Pair 1 fun-security .526 1.701 1.146 .236 .815 3.593 134 .000   If you have trouble reading the table, here is the information it contains in text form:  Results table for Paired Sample Statistics. Rows are the statistics: for the variables: 1) fun; and, 2) security.  Columns are: 1) Mean; 2) N; 3), Std. Deviation; and, 4), Std. Error Mean. Results: fun: Mean = 2.73. N = 135. Std. Deviation = 1.121. Std. Error Mean = .096. security: Mean=2.21. N=135. Std. Deviation = 1.252. Std. Error Mean = .108 Results table for Paired Samples Test for fun-security. Row is the statistics: for the pair 1 fun-security.  Columns are: 1) Mean; 2) Std. Deviation; 3) Std. Error Mean; 4) 95% Confidence Interval of the Difference – Lower; 5) 95% Confidence Interval of the Difference – Upper; 6) t; 7) df; and, 8) Sig (2-tailed).  Results: Mean=.526. Std. Deviation = 1.701. Std. Error Mean = 1.146. 95% Confidence Interval of the Difference – Lower = .236. 95% Confidence Interval of the Difference – Upper = .815. t = 3.593. df = 134. Sig (2-tailed) = .000. According to the analysis conducted above: Is the result of the test significant? [Note: bold font does NOT indicate more important information to answer the question; it is used to help distinguish the two different tables].