Broadcasters use the viewership numbers collected during four annual periods, in February, May, July and November, known as [BLANK-1] to set advertising rates for the rest of the year.

Sabrina looked at a rate card for Chef Source magazine and saw that the one-time cost for a full-page black-and-white ad was $655. She knows that the magazine has a total circulation of 10,000. What is the magazine’s CPM?

What practice refers to the decline in cable television subscribers?

[BLANK-1] is the major audience rating service for television.

When James Bond drives a BMW Roadster in the movie Golden Eye, or the characters in an episode of Mad Men buy Heineken beer for a company dinner party, it’s likely that the brands have paid the producers of the content for:

The two word term that is the most listened to daypart in local market radio: [BLANK-1]

Radio stations base the rates they charge their advertisers on ratings numbers and

A designated market area refers to

More than half of the ads for Wheel of Fortune, a game show that is offered to local stations for free or a reduced rate, are presold to national advertisers. Which term best describes this situation?

Lilly’s father told her that the first time he looked for a job in the 1980s, he checked the newspaper section where employers would place ads for open positions at a company. What type of ad is Lilly’s father referring to?