[hotel] Management at a hotel recently invested a lot more time, money, and resources into improving their breakfast, including adding more options. They thought that consumers cared a great deal about their breakfasts. However, the change backfired by taking resources away from the hotel’s room service, which customers in fact cared about more. This resulted in many guests making complaints about the poor room service, never even mentioning the breakfast. This situation best illustrates a____________.

[evaluation] During the evaluation phase of an IMC program, a firm will________ and make needed changes.

[lights] Daniel owns a business setting up designer Christmas lights on people’s houses. Because he gets the most business in November and December, every year he only runs advertisements during those months in local newspapers and on local TV stations. Other than in November and December, Daniel doesn’t run any ads for his business during any other time. What type of advertising scheduling strategy is this?

A nurse is developing a pain management plan for a client who has sustained major burn injuries. Which of the following methods should the nurse include in the plan for effective pain control? Select all that apply

[Palmer] Palmer Technologies expects each employee to make 280 sales calls per month converting at least 240 sales. In September, Barbara made 250 sales calls and converted 200 sales. What is Barbara’s actual and expected conversion rate in September?

[manage] Service organizations must manage the availability of the offering, in part so that

[POP] For marketers, the primary objective of a point-of-purchase display is to

[offered] Any container in which a product is offered for sale and on which information is communicated is referred to as

[stage] At which stage in the product life cycle are discounts and coupons offered to both consumers and intermediaries to maintain loyal buyers?

[Jack] Jack just received a new wine opener as a gift from a friend. He is excited because it plays the song “Red, red wine” when in use and is crafted to look like Neil Diamond, the author of the song and Jack’s favorite musician. It naturally also has a sharp corkscrew for piercing and extracting corks. Like most openers, is also has a bottle cap opener for opening bottles of beer and soda, except this one is in Diamond’s mouth. Based on our discussion in lecture, which of the following answers regarding the benefits of Jack’s new gift is most true?