Aiguo has recently moved to the United States. They really like their morning coffee from Starbucks. They downloaded the app for ordering. Now, Aiguo sees ads for Starbucks on Google and in social media and decide to follow the brand. This is an example of

Makeup giant Sephora created Beauty Talk, an online forum where customers can share makeup tips, reviews, and advice with interested others. This is an example of

A salesperson needs to adjust their presentation when they encounter unexpected situations or questions from a client. This is an example of

What is the relationship between reach and frequency when a male consumer watching the super bowl is forced to watch a cover girl commercial during the half time break?

Brad discovered a designer brand of clothing that fit him well and appealed to his sense of taste. He started discussing the brand frequently on social media and found himself paying more for clothing than he intended to spend. When consumers like Brad develop this kind of purchasing behavior, they are demonstrating what kind of customer connection?

The use of characters such as the gecko on Geico commercials is an example of

Supply chains can provide valuable information to retailers by 

Erica loves chocolate. Though she is a cash-strapped college student, she typically purchases a brand of expensive chocolate bars due to her strongly held belief in fair trade practices. Which term refers to the driving force behind Erica’s behavior?

Sarah was always looking for bargains, and she was talking about the number of refurbished and reconditioned electronics on companies’ websites. Her friend Alexis, a marketing major, explained to her that this was one of the results of the growth of which process?

What variable is least useful when segmenting business market (B2B)?