Not-for-profit organizations are generally less concerned with the bottom line than for-profit organizations.

The emergence of the marketing concept can be linked to the shift from a seller’s market to a buyer’s market.

In the sales era, firms attempted to match their output to the potential number of customers who would want it.

Wesley Pvt. Ltd., can avoid marketing myopia by finding innovative ways to reach new markets with existing goods and services.

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

Celebrities use person marketing as a way to increase their value in the marketplace.

Form utility refers to conversion of raw materials and components into finished goods and services.

Within a business environment, the marketing function is responsible for the creation of time, place, and ownership utility, whereas the production function creates form utility.

Information technologies give organizations fast new ways to interact and develop long-term relationships with their customers and suppliers.

Which of the following can sterilize materials?