Benchmarks are: 1. the curriculum guides developed by teachers in the field 2. the stated sequence of the unit 3. the measurable learner expectations 4. none of the above

The anti-drug campaign in the 1980’s encouraged students to “just say no” to put an end to drug use and drug violence. Which type of framing did this campaign use?

Davis is low on cash, but really wants an electric guitar. He offers to trade his acoustic guitar, for his friend Bill’s electric guitar. Davis is engaging in:

Which of the following is NOT a result of the commodification of health care?

PETA (People for the Ethical Treatment of Animals) is an animal rights group that has over 2 million members across the country and spends millions of dollars on advertising (print, broadcast and social media) in order to spread social awareness about their cause each year. Which theory attempts to explain PETA’s success?

In recent years, a great compulsion to engage in frequent and risky sexual behaviors was deemed sexual addiction. This is an example of:

_____ refers to the number of times a single person is exposed to a message in a given time period.

The readers of Cosmopolitan magazine are 75% more likely to be female than the general US population. What is the index number that would represent this?

______ is the cost of reaching 1000 audience members with an ad in a specific media vehicle.

When a national advertiser runs a commercial on a prime-time program that is seen all over the country, _____ advertising is being used.