As potential customers make their purchase decisions, they may have several electronic and nonelectronic contacts with the seller. Understanding what their pathway used to make a decision is called:

Salespeople and sales managers must make ethical decisions on a daily basis. There are:

The longer the forecasting horizon, the more accurate the forecast is likely to be.

Which of the following is most likely to be used to create sales goals?

A company’s largest competitor is unable to produce their products because of a natural disaster and as a result the demand for the product has increased dramatically. This is likely a time to consider what type of pay plan?

Research findings show that difficult (but not too difficult) goals elicit:

Customer feedback is an example of a key performance indicator (KPI).

The Principle-Centered Leadership Model popularized by Steven Covey emphasizes:

It is important to evaluate salesforce performance in order to:

Research concluded that managers should humanize their workplaces. This would include all EXCEPT: