After making a difficult purchase decision, Karen feels like she made the wrong choice and should have chosen an alternative product. Which of the following would be an effective strategy to reduce the dissatisfaction or discomfort that she is feeling?

2. ____________ is a mental process that occurs without awareness or intention and influences judgments, feelings, goals and behaviors.

When a store lists both the regular and the sale price for a product, they typically want the consumer to believe they are getting “a good deal” on the product if they were to purchase it. This price-listing strategy is attempting to get consumers to use which of the following heuristics?

In the cognitive dissonance experiment by Festinger and Carlsmith (1959), participants were asked to lie to another person about how enjoyable the experiment was. Then, participants were asked to give their honest opinion about the experiment. Which of the following was found?

Merchants who buy goods from wholesalers for resale to customers are known as:

Which accessory structure consists of a shaft above the surface, a root that penetrates the dermis and subcutaneous layer and a follicle? 

Offering free shipping on internet orders, free extended warranties, or “buy one get one free” deals, are all examples of which social influence tactic?

The relationship between a consumer’s self-concept and his/her possessions is called ____________. This view is consistent with the notion that external objects can become a part of us when we are able to exercise significant control over them.

In a field experiment conducted on a crowded beach, Moriarty (1975) either asked strangers to watch his radio or said nothing before he left his belongings. Later, when a thief attempted to steal the radio, Moriarty found that:

Sales of a $275 Williams-Sonoma bread-making machine increased when the company introduced a larger, more expensive model. This would be an example of which phenomenon?