As discussed in class, selecting relevant keywords is important to ensure that a website appears on the first page of Google. To make Google perceive that the website is highly relevant to a topic or a series of topics, a website manager could use strategies such as keyword stuffing, which involves using a keyword multiple times on the website and in places where it does not make sense. Although this may temporarily increase the website’s placement on Google, it could also result in Google banning the website as they will detect whether the website is relevant or not for the topic. Doing a strategy such as keyword stuffing is known as a:

Suppose that you manage the website of Vibe Lounge Tampa, a nightclub popular in the area. You are doing a strategy of paid search results right now and you have set “nightclub” as your only keyword so that the website of your club is suggested to anyone who conducts a “nightclub” search in the area. However, you start to notice that people are coming to your website after searching for terms such as “nightclubs fights,” “worst nightclubs in Tampa,” and “most dangerous nightclubs in the area.” If you want to avoid people searching for these terms to see your website, you could potentially adopt a:

As discussed in class, selecting keywords is strategic to ensure a successful paid search campaign. Specifically, we talked about how important it is for ad copies to include relevant keywords, have unique value propositions within the ad copy, and a call to action. Among these three ad copies about mechanics in the Tampa Bay area, which one is least likely to trigger clicks?  

What are some benefits of using Google Analytics to perform website analytics compared to using regular website cookies for analytics? Mention some ideas, no need to write a long answer for this question, but make sure you make the comparison explicit.

These are the results you get when you search for concert tickets in Florida: If someone clicks on StubHub after doing this search, we would say that this is:

Annually, GQ magazine publishes a list of the best gifts for men during the Christmas season on its website (gq.com). For example, here are some of the products featured on this year’s list:   As seen in the picture, they recommend J.Crew sweaters and New Balance sneakers as good gift options this year. If someone is browsing the list posted by GQ and clicks on the picture of the shoes, which redirects them to the New Balance website, this would be an example of:

Suppose that someone searches on Google for “Italian courses in Tampa” and gets the following results page (Pay attention to the picture and the details):   Preply is shown as the first suggestion after this search. The fact that Preply appears in this position on the page is the result of a:  

In the event of a cardiac arrest, when should you consider performing a perimortem cesarean section on a pregnant woman?

Identify the name of the author, the title of the work, and the national origin of the writer. Then analyze the passage. “That’s exactly it. We aren’t squatters. We are ‘settlers.’ We take up land that belongs to us, American citizens, by paying the government price for it.” Whenever you take u government land, yes, you are ‘settlers,’ but not when you locate claims on land belonging to any one else. n that case, you must accept the epiteht of ‘Squatter.'” Darrell set his teeth so tightly , that he bit of a little chip of his pipe. Mrs. Darrell went on as if she had not observed her husband’s flash of irritation.

Identify the title and the author of the work: I’ve known rivers: I’ve known rivers ancient as the world and older than the flow of human blood in human veins. Analyze the passage’s historical importance.