After working at the university library for most of the semester, Cassandra notices a woman who is often studying during her shift. When they strike up a conversation, the woman reveals that she has been studying at the library all semester. She asks Cassandra out on a date, and finding her attractive, Cassandra accepts. What’s the most likely reason why Cassandra finds the other woman attractive? According to _______.

Recall that you completed 20 statements starting with “I am … …”.  When you listed a number of characteristics or roles that you would use to describe yourself, you were in essence defining your ________.

Your daughter Caitlin is deathly afraid of glass elevators. You have decided to use informational social influence to convince her that there’s nothing to fear. How would you apply this type of social influence?

A voiceover in a television commercial warns viewers, “This is a limited time offer, good only while supplies last!” According to Robert Cialdini’s article, “The Science of Persuasion”, to get you to purchase the product, the advertiser is _______.

At a car dealership, Jeff asks a salesperson a number of questions: “How good is the gas mileage on this model? What does Consumer Reports say about this model? Does this car typically hold its resale value?” The _________ component of Jeff’s attitude toward the car most likely informed his questions.

The principal of a local elementary school plans to implement a “Reading for Cash” program, whereby children would be given cash rewards for reading. Before investing in this plan, the principal asks for your assessment. Because ______ tend to ______, you would probably tell her that the program would not be an effective way to increase interest in reading.

Joe knows that smoking is bad for him, yet he smokes anyway. This attitude-discrepant behavior creates a great deal of cognitive dissonance for Joe. If Joe followed the “path of least resistance” described in lecture, he would most likely reduce his dissonance by _________.

Whereas the Realistic Conflict Theory suggests that ____________ is the main source of intergroup friction (prejudice and discrimination), the Social Identity Theory suggests that identification with an ingroup can trigger it.

On his way to work, Shige witnesses a serious car accident. He is tempted to stop to help, but keeps on driving as he says to himself, “I’ll be late for my meeting and may even have to be interviewed by police and even asked to testify in court later. That’s just too much to ask.”  Which of the concepts below best reflects Shige’s calculation of rewards and costs of providing help?

Even non-prejudiced participants in research by Patricia Devine (1989) can recognize such negative stereotypes as “African Americans are hostile.”  Still, nonprejudiced participants do not endorse those stereotypes. This is because the activation of stereotypes is ___________, whereas the refutation (or suppression) of stereotypes is ___________.