[Jake] American Airlines uses the following information to c…
[Jake] American Airlines uses the following information to calculate Customer Lifetime Value. Jake is currently a Gold member. If American Airlines is able to convert Jake to a Diamond member, how much greater will his Customer Lifetime Value be compared to his current Gold membership? Silver Gold Diamond Flights/month 1.3 5.2 6.4 Revenue/month $250 $700 $1200 Avg. Lifetime 2 3 5
Read Details[fitness] You are running a digital marketing campaign aimed…
[fitness] You are running a digital marketing campaign aimed at reaching fitness enthusiasts. You have two advertising options: FitJobs.com and SportsNetwork.com. Based on the following data: FitJobs.com reaches 200,000 users per month, with 20% of the audience in your target demographic and a CPM of $0.40. SportsNetwork.com reaches 100,000 users per month, with 50% of the audience in your target demographic and a CPM of $0.80. If your goal is to reach the highest number of fitness enthusiasts for a $100 budget, which website should you choose?
Read Details[Dusk] A newly established entrepreneur, Elawn Dusk, runs a…
[Dusk] A newly established entrepreneur, Elawn Dusk, runs a company called, Yesla. Elawn wants to launch his newest invention, the Mega CyberTruckane, a fully automated driving experience that doubles as a plane. Finally, flying cars! His CMO advises him to take part in an upcoming trade show to showcase Yesla’s newest product to car (and aircraft) dealers. Which type of sales promotion would Yesla be engaging in if Dusk agrees to present at the trade show?
Read DetailsA 17-year-old was working vigorously with a summer construct…
A 17-year-old was working vigorously with a summer construction crew building a new greenhouse. In the intense heat of the day, she began to experience severe pain in the muscles of her limbs and carpopedal spasms. The cramping made her muscles feel like hard knots. The foreman of the crew instructed the young lady to drink some salt water and rest a while. What is the cause of the cramping?
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