Bright-White has been the leader in denture-cleaning product…
Bright-White has been the leader in denture-cleaning products for almost 40 years. However, the company has relied too long on its competency of cleaning dentures without refining or upgrading other aspects of its product. As a result, other denture-cleaning companies began to offer denture-cleaning products with all-natural whitening agents and anti-bacterial agents, which helped them gained a competitive advantage over Bright-White. This case is an example of
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