Momentum, a car manufacturer, positions one of its convertible as “the best natural tanning tool known to man.” This scenario would reflect a positioning strategy based on:

_____ has been defined as “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition.”

The fact that the crime did not cause or threaten serious harm to people or property can be used as a mitigating factor at trial.

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility. The two important dimensions associated with credibility are:

The U.S. district courts are federal appellate courts.

A bench trial is a trial conducted before a jury of less than 12 people.

Which of the following is NOT a goal of sentencing?

The venire is a group of people selected from the jury pool to establish the jury panel.

Rehabilitation argues that punishments should be designed to deter others in society from committing crime.

Which of the following typically occurs during a first appearance in court for a felony?