[Trask] UF is looking to increase its football game concessions revenue. They formulate a new soft drink that is a Gatorade and carbonated soda hybrid and are looking for ways to promote it. They decide to pick an endorser to be the face of the new drink. Given that Kyle Trask was nominated for the Heisman trophy and is a famous Gator athlete, UF decides that he would be the best endorser of the new sports drink. Which of these factors is the primary reason why Trask was selected as an endorser?

[Altar’d] Altar’d State is a retail clothing store centered around customer service. They go above and beyond for their customers by helping them create outfits and set them up in the fitting room. The employees also regularly check on the customers in the fitting room and bring them other outfit ideas that the customer might not have thought about. What level of service does Altar’d State’s clothing recommendation and pairing best reflect? 

[Texas] A paid advertisement for the Texas Department of Economic Development—Tourism Division invited readers of a magazine to mail in a postage-paid reply card that was included with the ad, visit the state’s website, or use a toll-free number to request more information about vacation destinations in Texas. The primary purpose of this ad was

[Joni] Joni is a salesperson for Coca-Cola seeking out potential buyers of Coke with Coffee. After gathering data, reviewing accounts, and identifying product needs of different supermarket chains, she is ready to start practicing her presentation. Joni is currently in which stage of the selling process?

[evaluate] Research indicates that consumers search for much more information when trying to evaluate services with which properties?

[Barbie] Barbie is the manager of a luxury clothing line and notices sales are dropping. To increase sales, she encourages employees to send in ideas for new clothing products. After reading all the submissions, she then narrows down the amount of ideas to only a few after considering if the ideas correspond well with the company’s brand and if the company has the proper resources to carry out the ideas. Barbie narrowing down the number of product ideas exemplifies which part of the new product planning process? 

[food] Mark developed a new application that University of Florida students can use to be paid for delivering food to one another in their spare time. Mark’s business has taken off and he has decided to hire an advertising agency to take control of all of the advertising efforts for the business so that he can focus on the day-to-day operations. He needs an agency that will craft ad messages, design the ads, purchase the media, and design and monitor the brand’s social media accounts. What type of agency does Mark need to hire?

[licensing] Brand licensing is

[Mac] McDonald’s marketing team is coming up with ideas for an advertisement for its new product, the Small Mac. McDonald’s CMO is Japanese, and she decides to create an ad set in Japan using Japanese historical and cultural references. Choosing Japanese imagery in the advertisement reflects what part of the communication process?

[launch] As more competitors launch their own products in a product class and the product progresses along its life cycle, company attention is focused on creating __________ demand, rather than just demand for the product class.