[integrating] Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

[supplies] Among business products, supplies usually consist of

[Satchel] In attempt to boost employee sales each month, Satchel (of Satchel’s Pizza), has a contest in which the employee who sells the most pizza each month gets to name the charity to which fees from their ATM will be donated. Satchel’s contest would fall under the following steps in the company’s sales plan:

[Forever12] Lindsey is a sales associate at Forever12, and while working as a cashier she incorrectly scanned three items and charged the customer for them, adding substantially to the total bill. Lindsey realized she made a mistake once the customer had left the store. The customer called the store and complained about her awful experience. According to Disney’s service recovery model discussed in class, what would the correct approach to address the problem?

[Whitaker] John Whitaker works for American Greetings. His job description includes these responsibilities: (1) stock and arrange point-of-purchase displays of present customers—60 percent of his workweek and (2) receive orders from customers and complete the transactions—40 percent of his workweek. Whitaker is primarily engaged in which type of selling?

[attention] Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with

[Google] While searching for a computer on Google, Julia notices a link called “Best Computer Brand of 2021 – Ad” and became intrigued. She clicked on the link and found the computer she had been looking for months. Julia immediately made the purchase online and received a confirmation receipt with an invitation to join a mailing list, which sent her messages with promotional discounts and more. Based on this scenario, what type(s) of digital advertising was Julia exposed to? I. Display Ads II. Search III. Email IV. Social Media V. Earned Media

[shave] Dollar Shave Club is currently trying to target college-aged men and is deciding whether they should place an ad on YouTube or Facebook. Suppose that an ad on YouTube costs $35 to place and the audience is 300k/month, 20% of which is in their target audience. Suppose a Facebook ad costs $30 to place and the audience is 200k/month, 25% of which is their target audience. Which platform is the more efficient vehicle for Dollar Shave Club to reach their target audience, and what is its wCPM?

[paying] The ________ cost of a service is the cost of paying the person used to provide the service along with any needed equipment.

[music] John loves to listening to music while on his walks, but he is getting sick of carrying around his boombox with him everywhere he goes. He reads in the newspaper that a new, portable tape player is being released that will fit in his hand. It is obvious what the main benefit of the product is just by looking at it: you can play cassette music wherever you go. Although the audio settings are still a bit complicated, the audio quality is just as good as the product’s non-portable brethren. This product is likely to experience a rapid rate of diffusion into the marketplace due to which factors that influence new product diffusion?