People experience a lot of anxiety when visiting the dentist, so they avoid these visits and find them to be unpleasant experiences. Since scents can impact physiological states, which scent would you recommend for the dentist’s office?
Read DetailsWe want all sensory information from all the sensory modalities to match and be coherent, such that we unconsciously tend to translate the information from one sensory modality (i.e., color) into other sensory modalities (i.e., a shape or sound that matches that color). This is called:
Read DetailsTesla is launching a new car reference that runs at 120 mph. They want to position this car as the fastest one in the market so that the ads will be all around how light and speed is this car. Which name would be more appropriate for this product?
Read DetailsMuscleTech is launching a new protein powder to help people win weight quickly. They want people to think that the product is efficient in increasing weight, making people heavier, and increasing their strength to lift weights. Which of the following would be a brand name that would match the attributes that they want to communicate to the consumers:
Read DetailsThe mean hourly wage for employees in goods-producing industries is currently $15 with a standard deviation of $6 per hour. Suppose we want to test whether the mean hourly wage differs from the reported mean. A sample of 400 employees from the manufacturing industry showed a sample mean of $14.4 per hour. The level of significance is 0.05. Based on the critical value or p-value approach, we reject the null hypothesis. Determine whether the conclusion is true of false.
Read Details