On her first day as a Digital Marketing coordinator for Redf…
On her first day as a Digital Marketing coordinator for Redfin.com, Sarah was asked by her boss to “update the company’s Facebook page”. Sarah complied, and posted a link to a real estate blogger’s article that afternoon – “Staging tips for selling your house in December.” Based on our in-class discussion of strategic digital marketing, why was this effort not strategic? Redfin.com is a real estate website and app on which prospective home buyers can view homes for sale, and sellers can post their homes for prospective buyers.
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