STP ApplicationSelect a brand you know well (e.g., Netflix,…
STP ApplicationSelect a brand you know well (e.g., Netflix, Spotify, Adidas, Starbucks, McDonald’s). Using the STP framework (Segmentation, Targeting, Positioning): Identify two digital segmentation bases (e.g., demographics, psychographics, behaviors) Explain which target segment(s) the brand focuses on and why Describe the brand’s positioning online compared to competitors, including its positioning map. Max. 500 words
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