One template for value propositions is the following: [Prove…
One template for value propositions is the following: [Proven industry example] for/of [new domain] (e.g., “Twitter for stock markets,” “Airbnb for parking spaces,” “Instagram for dogs”). One reason this is a good approach is that the proven industry example adds legitimacy, suggesting the business being pitched may be as successful as the company it is being compared to.
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