A practice called ________ allows marketers to use online data to target ads and offers to specific customers.

Which of the following best describes the value chain of a company?

Which of the following products would the electronics company CypressSound classify as a cash cow in its BCG matrix?

 Ferrari sells only 2,200 of its very high-performance cars in North America each year at very high prices. The company is appealing to a specific ________.

________ are the form human needs take as they are shaped by culture and individual personality.  

_______ refers to the portion of the customer’s purchase that a company gets in its product categories.  

Stew Leonard’s has created what has been the “Disneyland of Dairy Stores,” complete with costumed characters, scheduled entertainment, and a petting zoo. It’s built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store’s passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on ________.  

The societal marketing concept holds that ________.  

A market is a set of potential consumers who share a common need or want.

Carla, a team leader in charge of customer relationship management, is planning strategies to improve the profitability of her firm’s least profitable but loyal customers. She is also examining methods for “firing” customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong?