The ________ step in a promotional campaign would make use of market segmentation to determine which markets can be served profitably.

All products or brands follow the same product life cycle.

This theory of motivation is based on how fairly we believe we are being treated relative to others in the same or similar roles.

Patents and copyrights are examples of ________ assets.

A ________ partner is involved in the day to day management of a partnership and has unlimited liability.

In the ________ step in a promotional campaign it is important that goals are both clear and can be measured.

If total liabilities are $14,000 and owners’ equity is $200,000, the debt-to-equity ratio is ___: 1.

In a balance sheet, assets = owners’ equity less total liabilities.

If net income after taxes is $45,000 and owners’ equity is $200,000, how much is return on owner’s equity (as a percentage)?

If total liabilities are $21,000 and owners’ equity is $300,000, the debt-to-equity ratio is ___: 1.