Muhammad Ali’s refusal to be drafted into required military service based on his religious beliefs is an example of:

Sports marketing agency International Marketing Group began through a relationship with athletes from which sport?

Which of the following is the most important asset in a sport organization?

Which of the following is not a current challenge facing sport marketers?

Of the major North American leagues, which leads the way in ensuring diversity in the front office?

To be effective, discipline must meet which of the following criteria?

All-Star baseball games, night games, and between-inning clowning around and entertainment were a direct result of the innovations in Negro baseball leagues?

In sport, an example of a(n) __________ is that all athletes give an honest effort whenever they compete?

In 1992 which marketing strategy did the San Jose Sharks utilize in heavily traveled areas to help gain information about fan reaction to proposed logo and uniform designs?

Bill Veeck believed and operated under the philosophy that fans came to the ballpark to: