Case Scenario J — Pinnacle Analytics Data ReviewPinnacle’s a…
Case Scenario J — Pinnacle Analytics Data ReviewPinnacle’s analytics team studies quality, demand, and marketing data: 4% of produced units are defective; customer complaints per hour follow a Poisson process with a mean of 3; monthly advertising spend and revenue over three years show a Pearson correlation of +0.91; and a regression of weekly sales (Y, in $ thousands) on promotional emails sent (X, in hundreds) yields Y = 45 + 6.5X.For the regression Y = 45 + 6.5X (Y = weekly sales in $ thousands; X = promotional emails in hundreds), predicted weekly sales when 400 emails are sent, and the slope interpretation, are:
Read DetailsCase Scenario F — Northgate Retail Digital OperationsNorthga…
Case Scenario F — Northgate Retail Digital OperationsNorthgate Retail runs both distribution centers and a growing e-commerce channel. It operates an ERP platform, a real-time shipment-tracking system that updates inventory and notifies customers of delivery exceptions, and a website that has recently shown a high shopping-cart abandonment rate. IT leadership is also deciding whether to build a custom CRM in-house or license a commercial off-the-shelf (COTS) platform, and it enforces role-based access controls on patient-adjacent health data handled for a pharmacy partner.Which factor most favors licensing a commercial off-the-shelf (COTS) CRM rather than building one in-house?
Read DetailsCase Scenario I — Cascade Brands MarketingCascade Brands mar…
Case Scenario I — Cascade Brands MarketingCascade Brands markets consumer products globally. It adapts menu and product offerings to local tastes while keeping a common global brand, promotes some products as ‘eco-friendly,’ studies how consumers trade off product attributes, segments customers by transaction behavior, defines target segments, and adjusts pricing on a premium line.Cascade cuts the price of a premium protein supplement by 20% and unit sales rise 35%. Demand for this product is:
Read DetailsCase Scenario D — Lakeview Manufacturing FinancialsLakeview…
Case Scenario D — Lakeview Manufacturing FinancialsLakeview Manufacturing produces a single industrial component. During the current period it purchased new equipment costing $75,000 on account, reported total assets of $1,200,000 and total liabilities of $750,000, and manufactured 20,000 units at a total manufacturing cost of $340,000, of which $100,000 was fixed. Its current ratio at period end is 0.85.Lakeview reports total assets of $1,200,000 and total liabilities of $750,000. Using the accounting equation, total stockholders’ equity is:
Read DetailsCase Scenario C — TechPulse Data-Privacy DilemmaTechPulse In…
Case Scenario C — TechPulse Data-Privacy DilemmaTechPulse Inc. is a mid-sized software company that recently discovered its flagship analytics platform inadvertently collects sensitive personal health information from users who did not consent to that collection. Legal counsel confirms the practice is prohibited in some states but not others, with federal legislation pending. The marketing team views the data as commercially valuable and proposes selling it to pharmaceutical partners for targeted advertising. The CEO is under investor pressure to raise quarterly revenue. Several employees have raised ethical concerns internally and been told to ‘focus on the bottom line,’ and a whistleblower has signaled she may contact regulators if the company proceeds.Applying a utilitarian framework, how would an ethicist most likely evaluate the plan to sell user health data?
Read Details