The cognitive component is a component of attitude that reflects what a person believes to be true.  Cognitive Dissonance is the theory based on the premise that a state of tension is created when beliefs or behaviors conflict with one another; people are motivated to reduce this inconsistency (or dissonance) and thus eliminate unpleasant tension.

What are the four BRIC Countries?  The BRIC acronym was coined by Goldman Sachs chief economist Jim O’Neill in 2001. He predicted four emerging economies were on their way to reshape the world economy with newly advanced economic development. They account for more than 40 percent of the world’s population and over 20 percent of global GDP

Allen considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. In this situation, these three attributes are called

Which of the following is NOT a source readers synthesize when reading a play?

Every decision people make as consumers will take them through some form of the consumer decision process.  What are the four factors that would affect the consumer behavior decision process?  

The climax of a play is:

Reading a play requires the reader to do which of the following?

Data Ethics states that marketing research should be used only to produce unbiased, and fact-based information.

Which of the following best describes a play?

This is a marketing strategy focused on producing several products and pricing, promotions, and distributing them with different marketing mixes designed to satisfy smaller segments.  It raises product  and promotional costs and can increase satisfaction among individual segments.