Walmart’s microenvironment includes suppliers.

Secondary data consist of information collected for the specific purpose at hand.

Both product development strategies and diversification strategies involve ________.

________ is the act of obtaining a desired object from someone by offering something in return.

Which of the following concepts calls for sustainable marketing?

The citizen-action publics in a company’s marketing environment include ________.

Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abel’s want has most likely become a ________.

The pandemic altered spending patterns of many consumers. For example, Starbucks’s revenue fell by over 11% since people shifted to working from home and skipped their morning Starbucks beverage they used to buy on the way to work.

To market the cause of suicide prevention, rapper Logic worked with the National Suicide Prevent Lifeline (NSPL) to create a video embedded with his song “1-800-273-8255,” the NSPL phone number. This is an example of a marketing offering for a(n) ________.

The marketing concept states that successful firms must do more than simply adapt to the needs of their target consumers. They must also gain strategic advantage by ________.