A social media ad for a new company is an example of which of these?

What tool is a strategic summary of a situation analysis or environmental scan?

What is NOT needed for marketing to occur?

You research social and economic trends as part of a 5 C analysis. Which category does this cover?

_______are people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

Tik Tok was very excited with its performance in the huge social media market of India, but it was recently blocked by the Indian government because of national security concerns. This is an example of a(n) _______________ force that could impact other industries.

Opinion leaders are considered to be ________, so their opinions influence others’ choices.

A(n) ________ question allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher.

Imagine you are on a team tasked with designing a new wearable flashlight for working in the dark, which needs to have different brightness, color, and directional options. You are in the early stages, having already done some needfinding exercises, and it is time to brainstorm some design alternatives.  Design your brainstorming process. It should include both group and individual phases. The design will primarily be made of the instructions that would be given at the beginning of each phase to the participants. Your plan should include at least three clear best practices for good brainstorming activities from the lectures, as well as avoid violating or contradicting any other best practices. Then, define each of the following challenges in group brainstorming, and provide a brief strategy for how you will avoid that challenge negatively affecting your brainstorming process: Conformity Production blocking Performance matching

Imagine you are on a team tasked with designing a new wearable flashlight for working in the dark, which needs to have different brightness, color, and directional options. You are in the early stages, having already done some needfinding exercises, and it is time to brainstorm some design alternatives.  Design your brainstorming process. It should include both group and individual phases. The design will primarily be made of the instructions that would be given at the beginning of each phase to the participants. Your plan should include at least three clear best practices for good brainstorming activities from the lectures, as well as avoid violating or contradicting any other best practices. Then, define each of the following challenges in group brainstorming, and provide a brief strategy for how you will avoid that challenge negatively affecting your brainstorming process: Social loafing Performance matching Power dynamics