Andy recently went to his favorite restaurant for dinner. He found the service to be slow as all the waiters at the restaurant were busy serving a celebrity customer. Andy was angry that the celebrity customer got preferential treatment at the expense of the other diners. This is an example of _____ ​appraisal.

Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. Since its target audience comprises mostly of women in their mid-30s, Pearl Beauty decided to feature a well-known model in the advertisement who is also in her mid-30s. According to the _____, using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Mesha reads a magazine article and finds out that a normal healthy adult should consume 25 grams of fiber a day. From the article, she also comes to know that fruits, vegetables, and whole grains are good sources of fiber. When Mesha visits a supermarket next, she purchases whole wheat bread instead of white bread and a greater quantity of fruits and vegetables than she did before reading the article. This change in Mesha’s behavior is an example of _____.

Community Trust Bank is analyzing its customer data to determine if groups with similar monetary patterns  other than the business customers can be identified. The bank is looking at the frequency of branch visits, use of ATMs, online banking activity, loan activity, and account balances of each customer. The bank has identified three groups of customers based on these factors and is planning to offer different products to better meet the needs of each group. Which of the following marketing concepts is represented by this exercise?

When Janice goes on a holiday to the Sahara desert, she feels very thirsty and drinks lots of water to keep herself hydrated. Which of the following drives Janice to feel thirsty?

James likes learning about the latest technologies in smartphones. He finds it gratifying to learn more about new models in the market and changes his phone every few months. Which of the following is exemplified by James’ involvement with phones?

Prime Inc. is a company that manufactures and markets suits for professional kayakers. These consumers are predominantly males in the age group of 25-45 years. This market segment that Prime serves with a specific marketing mix is called its _____.

Jennifer wants to buy Shine a hand dishwashing detergent that positions itself as a product that can help one achieve “sparkle and shine” in front of guests. In buying Shine, Jennifer is primarily influenced by a(n) _____ focus.

Salespeople are trained to assess a potential consumer’s attitude toward their company’s offerings and to attempt to change that attitude if it is not positive. There are several techniques that help salespeople accomplish this attitude change in potential consumers. Salespeople attempt to change consumer attitudes about their products through _____.

The management at Drops & Dew, a newly established winery, uses golden packaging for its products and uses calligraphy to write the product details. Which of the following is most likely to be the consumers’ response toward the marketing message?