A marketing researcher showed a package of Hershey candy bars to a consumer focus group, and all the members of the group said they recognized the Hershey brand. This meant the brand has achieved top-of-mind awareness with these consumers.

I used a reference sheet on the quiz. I will submit the reference sheet and any scratchwork in the Final Exam files Canvas assignment immediately after completing this Exam. 

Bryan owns a chain of shoe stores. He is evaluating how he allocates his firm’s IMC budget. He invests in a variety of advertising media, spends money on his firm’s public relations efforts, and is now considering social media opportunities. To ensure he reaches his target audience with the desired message, Bryan must recognize that each IMC alternative

Medical services and assisted living care are examples of

An artificial heart has a battery pack that needs to be recharged about every 4 hours.  A random sample of 50 battery packs is selected and subjected to a life test.  The average life of those batteries is 4.05 hours.  Assume that battery life is normally distributed with standard deviation

A national chain of department stores rarely discounts items or puts them on sale. This company is employing “everyday low pricing.”

When Ava was deciding where to pick up dinner, she considered all the restaurants near her new apartment that she could recall seeing advertised. This represents Ava’s_______Blank set.

An interval estimate for a population parameter

Soccer Equipment Corp. has been trying to develop portable soccer goals for years but does not have the best technology. After learning that Flex Group had what it needed, Soccer Equipment Corp. bought the right to use Flex’s technology in its goals. What process is helping Soccer Equipment Corp. develop its new goals?

As a promotion technique, samples are often used for new products when________ will influence the diffusion of the product.