Amazon uses robots and smart logistics to fulfill orders faster. This enhances:

Franchising is the most common type of contractual ________ marketing system.

What is the significance of using multiple digital marketing tactics?

Cindy flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta’s frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Cindy uses ________ to decide which airline to fly.

Considering the lifestyle of camping enthusiasts, marketers would therefore likely to target a segment of outdoor campers for new camping equipment through outdoor magazines.  Which segmentation approach would be most useful in this situation?

In the case of Band-Aid adhesive bandages, the brand name has

Peloton targets affluent, health-conscious consumers who are tech-savvy and value the convenience of at-home workouts. This strategy reflects which type of segmentation?

Many American consumers are purchasing hybrid automobiles even though they are more expensive than conventional compact cars. These consumers  

Near the end of the model year, the Move-Them-Out automobile dealership had an unusually high inventory level. The manager increased her advertising spending and gave extra incentives to its salespeople. Move-Them-Out operates as if it were in the ________ era.

When Amazon recommends products based on a user’s previous searches and purchases, it is tapping into which step of the consumer decision process?