At its peak in 1948, 10 teams played in the ______, and more than 1 million fans watched them play.

Sport consumers are often segmented based on their _____ such as motives, perceptions, beliefs, and attitudes.

A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event management tasks.

Research shows that the best field experiences in sport management are those that require interns to expand their knowledge and learn new skills.

The play-by-play of an NBA game is considered what type of data?

The Wimbledon Championship is an example of a mega event.

Amateur sports encompass active tourism and event sport tourism.

An organizational function that fosters the development of positive relationships between the organization and its most important publics is called _____ relations.

_____ is the relationship between the price of a product and the amount of the product that suppliers are willing to produce and sell.

__________ communication occurs in face-to-face interactions, may be verbal or nonverbal, and may involve actions such as engaging in telephone conversations and exchanging information via notes, memos, email and social media correspondence, and text messages.