Tesla relies heavily on Elon Musk’s social media to create brand awareness. This is a form of:

In a ________ distribution center, merchandise moves from vendors’ trucks to retailers’ delivery trucks in a matter of hours.

Target offering $5 back for purchases over $50 through app rewards is an example of:

Old Spice’s viral ‘The Man Your Man Could Smell Like’ campaign is an example of:

Which one of the following metrics indicate commercial success?

__________________ is someone who has a large following and is widely recognized in social media, print or television.

Gillette sells razors at a low price but charges a premium for replacement blades. This is an example of:

The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can maximize the sales in its tool category. This misalignment of goals will likely lead to a ________ channel conflict.

Which stage of the product life cycle is the Apple Watch in when it competes with many other smartwatches, and sales growth slows down?

In a(n) ________ marketing channel, several independent members each attempt to satisfy their own objectives and maximize their profits, often at the expense of the other members.