Consumers have favorable attitudes toward a sustainable detergent and believe friends would approve of buying it. However, many think it is difficult to find and inconvenient to purchase. Within the Theory of Planned Behavior, which factor appears weakest?

UMD creates a poster that says: “Only 18% of UMD students recycle consistently!” According to SHIFT, why might this message unintentionally make things worse?

A shampoo manufacturer uses a legal ingredient that scientists believe may damage aquatic ecosystems. Management responds: “If it is legal, then there is no marketing ethics issue.” Which course idea MOST directly challenges this statement?

A Canal Park retailer launches a program encouraging customers to return used outdoor apparel. Customers say they like the idea, but few participate. The retailer then adds convenient drop-off locations, provides immediate store credit, and tells each customer exactly how many pounds of clothing their returns diverted from waste. Why should the revised program be more effective?

A UMD student walks across a room to recycle a can even though nobody is watching and there is no reward. She says: “Throwing it away would bother me. I know waste is harmful, and I feel responsible for doing my part.” Which theory MOST directly explains her reasoning?

Across the Green Don’t Sell posters, which statement BEST summarizes the overall argument?

Why did The Green Dilemma combine the Theory of Planned Behavior, Norm Activation Theory, and Innovation Resistance Theory?

True or False: A consumer can have a favorable attitude toward sustainable products and genuinely intend to purchase them, yet still behave differently because other barriers intervene.

A student says: “Bent Paddle reduced the environmental impact of one type of packaging. Therefore, the company has achieved sustainability.” What is the strongest criticism of the student’s reasoning?

A company argues that a new product is sustainable because it provides affordable benefits to consumers today. However, producing it requires extracting a scarce resource at a rate that may leave much less available for people several decades from now. Which principle of sustainable development is MOST directly being overlooked?