For many items, such as maintenance, repair, and operating products, buyers are beginning to use _______ that establish long-term relationships with select suppliers, who agree to resupply the buyer as needed at agreed upon prices.

__________ is a need that is shaped by a person’s knowledge, culture, and personality.

Environmental scanning refers to 

Which of the following would not be considered a member of the micro-environment?

The science of using psychology and demographics to better understand consumers is referred to as _______________.

STEM stands for:

Instructors are a poor networking resource because their only connections are with other instructors.

_________ are rules that specify the appropriate behavior in a given situation within a specific culture.

The group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision are referred to as the:

The research design specifies: